Let’s talk
Navbar top lines

What we do

AI-first product development End to end product development Point solutions Our products

How we did

Our clients Testimonials Case studies Key Highlights Success stories

Company

About us Our team CSR
Careers Blogs
PENCIL

Building an out-of-the-box AI-powered Ad generation platform

AdTech

Singapore-based early-stage startup established to help brands & agencies discover winning ad ideas. This AI Ad Generator allows businesses to create new ad variations 10x faster, unlocking their next level of growth.

Case Study | Home page design of Pencil, Singapore-based AI-powered AdTech platform that generates unlimited ad creatives predicted to win.

Client Requirement

With its innovative vision to pave the way for businesses to generate better, faster, and more affordable ads for DTC brands, PENCIL required a powerful Creative AI platform to assist them in their mission. KeyValue’s knowledge and expertise came into use here.

Client Website

www.trypencil.com Case Study | Website Link

Geography

Singapore

Industry

AdTech

Building AI-Powered platforms

Products

  • Pencil App

    An AI-powered platform that uses video generation tools like Adobe After Effects, enables smaller brands to generate ads, where the target customers are DTC brands, Shopify merchants, and Marketing agencies.

  • Pencil Pro

    An advanced version of Pencil App which performs as an enterprise-level generative AI product, specifically created to meet the needs of global brands. This product has a custom-tailored & fully-featured enterprise-grade video and image editor(web-based) & an ad generation system capable of satisfying sophisticated editing and ad generation needs.

Challenges we surpassed

  • Unified Predictions

    • Unbalanced dataset
    • Explainability of models

  • Copy Generation

    • Copy length & Emoji support
    • Multi-language support

  • Exports & Editor

    • Regression testing
    • Custom font rendering
    • Unoptimized videos and images.

Features in Spot Light

  • Marketing Insights and predictions
  • Enterprise editor
  • Multi-language Copy generation system.
  • Ad export system
  • Billing & Subscription

Tech Stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Tech stack
Case Study | Success story
PENCIL is triumphing

  • No.1 generative AI creative and distribution SaaS platform
  • Generate unlimited ad creative in minutes, not days
  • Trusted by 3,000+ brands and agencies to generate over 1,000,000 AI ad creatives.
  • Generates ad predictions trained on a dataset of over $1B in ad spend.
  • Pencil’s AI ads offer -48% better CPA & +79% better ROAS.

    • Recent Case Studies
    Case Study | ScanPay
    ScanPay

    Engineering a feature-fledged application to digitize payments in the US

    Case Study | Nanovest
    Nanovest

    Engineering a feature-rich app for cryptocurrency, stock market investment, and money transfer in Indonesia

    Case Study | Boxaty
    Boxaty

    End-to-end development of a logistics aggregator platform for one of the largest E-Commerce players in the Middle East

    View All
    © All logos and trademarks used in this document are the sole property of their respective owners. The mention or display of these logos is solely for illustrative purposes and does not imply any endorsement or affiliation with the document's content or its creators.